The Petroleum Institute University and Research Center (PI) was established in Abu Dhabi, capital of the United Arab Emirates in 2001 with a goal of becoming a world-class institution in both engineering education and energy industry research. PI currently has nearly 2000 undergraduate and graduate students, over 200 faculty, and has quickly become a leading teaching and research institution in the Middle East region.
The Head of Media & Marketing is responsible to plan, organize, monitor and control PI’s communications and marketing activities which include public relations, media, marketing and communications, and branding. The post holder has an important role in promoting the image of the University to the external community and support PI to achieve its objective of being the preeminent and preferred university in the region.
Ensure the implementation of the PR Department’s overall strategy, business plan and budget.
Ensure the implementation of the PR Department’s policies and procedures.
Manage delegated budgets.
Plan, organize and direct the activities of the Media & Marketing Section to ensure that services are provided efficiently and effectively while maximizing user satisfaction.
Ensure effective evaluation and quality assurance and implement necessary developmental and corrective actions.
Develop media and marketing strategies aimed at promoting PI’s services, programs and initiatives in order to promote the image of PI to the external community and support in achieving its objective of being recognized as a preeminent university in the region.
Plan and direct the development of a communication strategy to communicate PI’s awards and achievements regarding educational excellence, accreditation, strategic partnerships, etc. to the external community.
Follow up and ensure proper identification of local, international and regional media and marketing relations stakeholder requirements and expectations.
Lead the relationship with all media and marketing stakeholders to ensure seamless and positive communication between PI and different entities.
Oversee operational plans and activities for media and marketing relations, including social awareness programs, in order to achieve brand awareness in alignment with PI’s public relations strategy.
Develop compelling approaches in reaching out to public and identify key local, regional, and international media outlets and build strong working relationships.
Ensure all local, regional and international media channels are monitored closely including social, print and broadcast media and take the necessary proactive and reactive actions to ensure right messages are developed and conveyed.
Ensure all relevant preventive measures are in place to mitigate risks of the deterioration in the image of PI.
Handle escalated crisis situations in coordination with Legal if required and in compliance with crisis management policies and procedures; ensure damage control and positive relationships are maintained.
In case of a crisis situation, coordinate with other relevant internal and external stakeholders and lead or contribute to cross-functional crisis management teams to rebuild trust and confidence through key and timely messages.
In post-crisis situations, work closely with relevant functions’ management team to identify and implement reputation building strategies.
Oversee the development of content for speeches, brochures, advertising campaigns, media briefings, press releases, internal newsletters and other external publications to ensure proper messages are being conveyed to the general public; provide advice when appropriate.
Ensure all internal and external material developed, including written articles, presentations and emails comply with PI’s branding guidelines; take proper action when required.
Oversee the activities of promotions and campaigns and take necessary actions to improve process, content, messages, etc. to obtain desired outcomes.
Supervise the collection and publishing of PI Faculty member articles and researches.
Oversee artwork, design and photography for all PI publications
Bachelor’s degree in Business Administration, Marketing, Public Relations or any other related field.
Post graduate degree in a related field is preferred.
Normally eight years of relevant experience with at least five years in a supervisory role.
Fluent in English and Arabic.
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