Advertisement Planning & Design Skills

Course Overview

Advertisement planners play a key part in developing advertising campaigns for a huge range of products and services. The planner is responsible for writing the formal creative brief and for providing the ideal environment for creative development. Acting as the voice of the consumer within an agency, a planner uses research data to identify ideal audiences and optimum methods of communication.
Planners combine market data, qualitative research and product knowledge within a core proposition to enable the creative team to produce advertising ideas that resolve defined business problems. With increasing public awareness of marketing strategies, a key challenge is to develop innovative ways to reach consumers.

Topics

• Existing skills Assessment & Training Workshop
• Advertisements & Publications
• Understanding Content Author’s Demands and Criteria
• Performing the Target-Audience Check
• Language & Semantic Analysis
• Content Classification
• Determining the Contents Appeal for Emphasis
• Overall Layout Planning
• Typeface Selection
• Handling Portability & Scalability Issues
• Creating, Editing & Applying Context – Oriented Colors
• Market Analysis for Best Practices
• Conclusive Project