Web Analytics is that form of Digital Marketing which helps on optimizing, analyzing, reporting and measuring the web pages of any company. It helps you in analyzing your data so as to take good strategic decisions for the company.
Certified Web Analytics Masters Course (CWAM) is a great platform for the participants who wish to develop an expertise and masters in Web Analytics. This course allows participants to excel their skills in one of most evolving domains of Digital Marketing, viz. Web Analytics.
- Overview / Introduction of Web Analytics: Learn the basics of Web Analytics, its significance for small, medium and large scale businesses.
- Insights on Google Analytics: Get to know about Google Analytics, how it works, how to create account, profile and who the users are.
- Navigating Google Analytics: This includes information related to basic metrics and main sections of Google Analytics reports.
- Traffic Sources: Know about different sources of generating traffic through campaigns, AdWords, Adsense etc.
- Content: Learn details about website & landing pages' content, event tracking and much more.
- Visitors: Learn how to get unique visitors, create technical reports, what is benchmarking etc.
- Goals & E-commerce: This includes how to set-up goals, create goal reports and track e-commerce.
- Actionable Insights & the Big Picture: This includes revision of Google Analytics reports and tools, by using resources to create data driven culture.
- Web Analytics Tools
- Making Better Decisions
- Summing Up
- Common Mistakes analysts make
- Social Media Analytics: This involves analytics of social media platforms viz. Facebook, Twitter and YouTube etc.
- Social CRM & Analytics: This includes workflow management, sentiment analysis, text analytics etc.
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