Search Engine Marketing is a kind of Internet Marketing that comprises of several techniques about website promotion with a view to increase its visibility on the search engine result pages.
- Search Engine Marketing Overview: This includes concepts related to Google Search and overview of Google Adwords & Yahoo Search Marketing.
- Pay-per-click Overview: This includes definition, uses and important terms related to PPC viz. Conversion Rate, Quality Score.
- Strategizing PPC Campaign: This involves planning process of PPC campaign so as to ensure effective segmentation of keywords and much more.
- Market Analysis: Learn to understand and target the industry key drivers to perform competitive analysis.
- Ad writing Techniques: Gain knowledge of Ad preview tool, learn to use features such as reviews, +1 button etc.
- Campaign Management: Gain insights into the overall concept of tools and comprehend advance functionality.
- Bid Management Plan: Get to learn about bidding strategy and difference between bid management features such as CPA bidding, position preference etc.
- Effective Landing Pages: Learn the importance of UI/UX design and call-to-action.
- Performance Tracking: Understand how to set the goals and objectives of the campaign, monitor PPC activity with Google Analytics etc.
- Decipher User Psychology: Comprehend how to connect with the users and gain from prospective customer's search behaviour.
- Reporting & Analysis: Get to know how to collaborate PPC account with Google Analytics and accordingly design the future plan of action.
- Testing: Learn about two types of testing viz. Multivariate Testing and A/B Testing.
- SEM Management (Other Opportunities): Understand the concepts such as re-marketing, mobile advertising, display & video formats etc.
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