Sales & Marketing Skills

Course Overview

Sales
Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Marketing
Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Topics

• Defining Sales and Marketing of the 21st Century
• Understanding Sales and Marketing Importance
• Creating Customer Value, Satisfaction & Loyalty
• Developing Sales and Marketing Strategies & Plans
• Conducting Marketing Research
• Segmentation, Targeting and Positioning
• Building Strong Brands
• Setting Product and Introducing New Market Offerings
• Pricing Strategies
• Designing Value Networks and Channels
• Integrated Marketing Communications
• Designing and Managing Services