Business Applications of SMS Technology

  • Address: Fairmont Hotel, Office Number 513 Shaikh Zayed Road - Dubai, UAE (Map)
  • Tel: Show Number
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This course will first give you an SMS technology primer, and then jump into its business impact and exciting applications. With 1.3 billion SMS messages sent within the UAE alone last year - can you afford to miss this wave?

  • What is SMS, really?
  • SMS technology primer
  • "Pushing" and "Pulling"
  • Business applications of SMS push
  • SMS direct marketing
  • Business application of SMS pull
  • Payment models: SMS vs. e-Commerce
  • Interaction: SMS, TV, radio & the web
  • Integrated SMS applications
  • Information requests
  • Challenges to SMS technology
  • "Texting" language
  • SMS Spammin
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