International Business

The ever-growing influence of globalisation affects every aspect of business, from marketing to human resource management. Businesses have to be sensitive to how cultural differences affect individuals’ thinking, from the consumers they target to their own staff. This degree, delivered 100% online through Study Interactive, explores the factors which affect marketing in different markets, and will teach you how to develop global marketing plans. You will also look at the problems that can result from having a diverse workforce, and develop solutions to these problems. Upon your graduation, you will have a well-rounded overview of international business practices.

Entry Requirements

UK undergraduate degree or equivalent any subject area, English levels 5.5 IELTS (5.5 in all bands)or equivalent, Relevant work experience is an asset, but no work experience is required. Students who fail to meet academic requirements can be assessed on their relevant work experience (3 years management experience minimum for mature study route). Start dates is Every 12 weeks.

Stage I

Marketing and Business Environment, Accounting and Managerial Finance, Systems and Operations Management, Research Methods.

Stage II

Strategic Management and Leadership, Corporate Reporting, Performance Management and Control, Research Methods.

Stage III

Online Dissertation and Research Methods.

Gain a better understanding of how business, and marketing in particular, operates around the world. This module will develop your awareness of international marketing environments and global marketing strategies. On successful completion of the module, you will be able to:

• Assess the main approaches to global marketing and look at what information is required to implement effective global marketing decisions, policies and strategies.
• Evaluate the key marketing practices employed by global organisations in various contexts.
• Synthesise and critically evaluate a marketing plan using the advanced skills required within global organisations.
• Examine the global marketing environment and its impact on marketing strategy formulation for a given global organisation.
• Identify management issues caused by the challenge of global marketing, evaluating market entry strategies and possible courses of action.

Learn how cultural differences in staff can lead to difficulties for organisations, including individual biases and assumptions. You will also cover solutions to such problems, preparing you for cross-cultural management. On successful completion of the module, you will be able to:

• Debate the concept of culture and approaches to the study of culture, exploring appropriate uses within management and business.
• Analyse the principle approaches to cross-cultural management.
• Use these approaches to examine problems caused by a diverse workforce, and recommend suitable courses of action.
• Evaluate the implications of variations in culture and/or language for business communication.
• Identify the effect of global communications on disparate cultures.
• Appraise the problems of managing across cultures and propose considered solutions.

Career Direction

Studying the Global MBA (International Business) will present you with countless career opportunities. It will prepare you with the insight you need to enjoy a senior role anywhere in the world, including roles such as:

• Regional Marketing Manager
• International Business Developer
• Head of Exports
• Marketing Strategy Manager
• Project Manager