Content Marketing and SEO course

This course takes a close look at digital content marketing and search engine optimisation, two skills that are increasingly important in the world of marketing. This course will enable you to build organic search marketing strategies and learn all about the best practices involved in building links. You will also learn how to pitch and produce original, relevant content that will assist you in building natural links for SEO. Course Structure and Course focus on Business objectives and user-centric content, Content marketing strategy and Measuring success, KPIs and ROI.

Key Benefits

• Research and understand your audience, and create persuasive content for the right target audience.
• Understand the customer decision journey.
• Explore various tools to measure the success of your content marketing plans.

Who is the course for?

This course is ideal for anyone wanting to get ahead with content marketing tips and search engine optimisation to improve their business’ performance, or for those looking to study a postgraduate degree in a related area.

Entry Requirements

• Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience.
• English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only).

Individual Short Courses

All the modules of the programme can be taken individually, as well as a wide range of other courses available within the LSBF Executive Education portfolio.