Bachelor of Fine Arts in Visual Communication

Communication within a multi-cultural society is a challenge for all future designers and artists. The Visual Communication program is designed to develop artistic and imaginative communicators; ones with an open-minded and responsible outlook that can design critically and creatively, communicators that can marry practical solutions with ideas that never fail to surprise.

The Visual Communication Department aims to set a trend and create a small following in other educational institutions in the Middle East by remaining at the forefront of design/art education in the region, providing an educational model that addresses and assesses the market needs in relation to contemporary design/art global trends. The Visual Communication Program informs and guides aspiring artists and designers in the UAE so that they can contribute to the advertising, art, and design realms.

The curriculum encourages the amalgamation of aesthetics, technique, concept development, critical thinking, and digital technology. The program also endeavors to develop awareness and critical perception of the historical, cultural, and theoretical foundation for art and design work. Students graduate from the program with a strong knowledge base along with an appreciation for the roles of authorship and personal expression and the responsibilities of proper communication in the field of a growing multicultural society.

The Mission of the Visual Communication Program is to fulfill the professional baccalaureate educational needs of a culturally diverse student population interested in visual arts careers, and to facilitate the creative and scholarly activities of its faculty. Achievement is reached through excellence in teaching, learning and personal development, resulting in graduates poised for intellectual, personal and professional success in a growing, multicultural society.