Integrated Marketing Communications

The Integrated Marketing Communications course is a fusion of four new age careers and has two intakes every year in March and September.

The course is made up of four modules:

Brand Strategy
Students learn the elements and fundamentals of brand building including maintaining brand identity. The course helps students understand that process of planning and coming up with strategy and they go on to join the industry as Brand Managers.

Journalism
The curriculum includes the art of communications and covers different writing techniques. During the course, we also teach communication across various platforms like Television, Radio, Print and Social media. Students go on to work as Journalists and Communications experts in both traditional and new media platforms.

Public Relations
Public Relations is all about perception and reputation and that is where our students begin their course work. They get to understand the various PR stakeholders, how to write press releases and how to deal with the press. Students of this course also get to learn how agency and in-house PR work so they can work effectively in either environment upon completion of their coursework.

Digital Media
The course teaches students to utilize the different digital and social media platforms as tools to effectively market brands and businesses. From Google analytics to email marketing to keywords and SEO to YouTube and content creation, we teach it all. Students are able to serve as marketing managers, social media manager or even content creators for any organization.
By completing all four modules of our Integrated Marketing Communication course, our students are thoroughly equipped to function effectively in the Media, Marketing and Communications industry.