Certificate in Digital Marketing

Marketing, and in particular digital media marketing, is an exciting and rapidly developing field of study that offers excellent employment prospects and exciting careers. The Certificate in Digital Marketing aims to provide students with knowledge of the fundamental theories, concepts and methods of digital marketing and in doing so enable the student to appreciate how digital marketing is part of modern day business strategy. This programme will equip students with the skills to use digital media tools to plan and manage a digital marketing campaign. Graduates of the programme will have a well-grounded knowledge of digital marketing that can be demonstrated and put into action in the workplace.

The Certificate in Digital Marketing has been prepared in line with current developments within the ICT sector and other sectors that use digital marketing to promote their brand, generate sales and speak with their customers. It has been informed by consultation with employers, previous students and other stakeholders.

The Certificate in Digital Marketing responds to a known and often articulated skills shortage that exists in this area. The Irish Government and Industry recognise that there is an urgent requirement to ensure an adequate supply of ICT and related talent and skills from both the domestic and international markets to meet the needs.

Aims & Objectives

On completion of this programme, students should be able to:

• Describe the concepts and emerging models of digital marketing.
• Demonstrate their knowledge of how different models of digital marketing operate in different business and marketing settings.
• Demonstrate the role of digital marketing within the wider marketing context.
• Apply innovative and integrated digital marketing skills to a variety of marketing settings.
• Use a variety of digital social media tools to develop and implement a social media marketing campaign.
• Design an appropriate digital marketing mix having researched and analysed the objectives of a campaign and the opportunities available.
• Demonstrate an ability to function effectively as part of a team and also independently.