Content Marketing

ISM Training provides the most comprehensive range of learning and development solutions to meet the needs of individuals and companies. ISM helps clients achieve significant behaviour changes leading to productivity and increased competitive advantage in todays increasingly complex markets.

Key Learning Points

• The role Content Marketing plays in the B2B & B2C Industry.
• How Content guides customers along the path of purchase.
• How to create and plan a content calendar.
• Content Marketing Tools.
• Measuring the reach of Content.

Course Content

Overview

• What is Content Marketing.
• Why does Content Marketing matter.
• Understanding your Audience and why their content needs change over time.
• Why you need a plan.
• Mapping content to the customer journey.
• Content that Works.
• Why your need Digital Eyeballs looking at your content.
• Content Marketing Tools.
• 5 Tips on how to build relationships with the Media.
• Generate 100 ideas in 30 Mins.

Training Methods

By all means, bring your pencil case, and yes, there will be handouts, but there will be a lot more discourse, debate, improvisation, role play, technology, practice and group dynamics. The training will be conducted in a friendly, fun atmosphere, which not only allows for different learning styles, but respects each delegate as an individual and ensures each one is challenged and derives maximum benefit from the course. Our aim is that you will be highly stimulated and encouraged to rethink.

Who should attend?

The program is specifically designed for business owners, aspiring marketing and communication executives and managers who want to gain more practical experience in creating content to engage with their
audience.