IATA Certificate in Airline Marketing

About

Stay ahead of the competition by understanding and applying sound marketing principles.

What you will learn

• Upon completing this course you will have the skills to:
• Interpret and understand your customers' needs
• Segment your targeted markets
• Exceed your customers' expectations with product innovation, product quality and efficient distribution
• Develop creative and cost-effective marketing strategies

Key topics

• The evolution of technology and its impact in customer engagement and marketing methodologies
• Developing marketing processes & strategies in alignment with organizational objectives
• The current airline business environment and its impact on airline marketing
• Impact of technology on distribution and communication channels: best practices including social media
• Market environment scanning & market research methodologies
• Developing a marketing plan and strategy in a case study approach
• The Marketing Mix (Product, Price, Promotion, Place) and how to satisfy the needs of your target audiences
• How to create value for, and communicate value to, your customers
• Airline alliances and marketing: benefits & drawbacks
• Practical strategies for managing your marketing plan efficiently

Who should attend

This course is recommended for:

• Recently appointed marketing managers
• Sales managers and general sales agents
• Marketing officers and market coordinators
• Customer service staff