Google Analytics

Google Analytics 210:  advanced analysis and customisation techniques to make your account relevant to your business goals. Analytics 201 builds on the leranings and takes youyr understanding to the next;

Course Topic

• User and session segments: How can i use segments to make my analysis more effecient or perform more advanced analysis?
• Event Tracking: What interactions can i measure with event tracking?
• Understanding attribution: How does Google Analytics attribute conversions back to acquisition channels?
• Regular expressions: What are regular wxpressions and when would i use them in Google Analytics?
• Conversion Tracking: How do i set up all the conversion types that are available within Google Analytics?
• Advanced configuration and setuo options: How do i set up default page, site search and site categories for your;
• Filtering data: What are filters and when would i use them?
• Best practices administration: What user permission should i be setting for the team?
• Advanced options: How do i set up cross-domain tracking and when would i need to?
• Introduction to Google Tag Manager (GTM): What is Google Tag Manager and which business can benefit from their Google Analytics implementations?
• Universal Analytics: How does Universal Analytics work? How ca i use it to track extra data into my account? What strategies should i consider to move to a more customer-centric reporting view?