Inquiry

Develop the essential, digitally relevant skills for the world of advertising, copywriting and marketing communications, opening up opportunities in specialist agencies, integrated brand communications and client side brand management.

This Advertising and Marketing course offers the opportunity to develop the creativity, knowledge and skills to deliver successful global campaigns, in preparation for a career in the creative industries.

This diploma course aims to introduce topics such as buyer behaviour, brand development, the advertising process, media planning and global marketing, enabling students to develop a comprehensive understanding of the role of advertising and marketing in business and society. Learners have the opportunity to learn how to apply marketing techniques at both the strategic and operational levels, to implement creative advertising strategies and to develop an understanding of the importance of marketing and advertising in meeting business objectives

Our online programme is well designed that you feel same as you are in the classroom. This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week in 365 days (12 months). Effective support service, and study materials including step by step guided tutorial videos build your confidence to study well and guide you to secure your qualification.

This online training course is comprehensive and designed to cover the following key topics are listed under the curriculum. This course has been designed for 30 guided learning hours.

Course Curriculum

Introduction to Marketing
Marketing Strategies for Competition
Analysis of Marketing Environment
International Marketing Strategies
Consumer Behaviour
Marketing and Market Research
Market Segmentation
Marketing Mix
Product Life Cycle
Marketing Channel and Supply Chain
Promotion
Advertising
Customer Relationship
Sales Promotion
Selling
Pricing Strategies

Course Duration

You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.

Method of Assessment

At the end of the course learners will also take an online multiple choice questions assessment test. This online multiple choice questions test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Certification

Successful candidates will be awarded certificate for “Diploma in Advertising and Marketing”.

Benefits you will gain

By enrolling in to this course, you’ll get:

High quality e-learning study materials and mock exams.
Tutorials/materials from the industry leading experts.
Includes step-by-step tutorial videos and an effective, professional support service.
24/7 Access to the Learning Portal.
Benefit of applying NUS extra Discount Card.
Recognised Accredited Qualification.
Access Course Content on Mobile, Tablet or Desktop.
Study in a user friendly, advanced online learning platform.
Excellent customer service and administrative support.

Eligibility / Requirements

This course is available to all students, of all academic backgrounds.
Learners should be ages 16 or over to undertake the qualification.
Basic understanding of English language, literacy, numeracy and ICT are required to attend this course.