Marketing - Certificate

Marketing course is designed for those who wish to start, or further develop, careers in ;Advertising & Marketing course focuses on the principles, concepts and practice of marketing with particular emphasis on contemporary marketing environment . The course will equip you with the appropriate skills and knowledge that are high in demand for a successful career in today's' demanding global economy. On this course you will explore the topics like ; Marketing environment, Market segmentation, Consumer behaviour, Developing a marketing strategy and Promotion Mix.

Reaching to the potential and existing customers for marketing a company's products and services is a key component for increased sales for a business. Marketing was never been as evolving a field as it has become now with the advancement of technology and you need to know what’s working today if you’re going to stay competitive in the market.

Course Syllabus

• Module 1 – Introduction to Marketing
• Module 2 – Marketing Environment
• Module 3 – Market Segmentation
• Module 4 – Consumer Behaviour
• Module 5 – Developing a Marketing Plan
• Module 6 – Promotion Mix

Course Benefits

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials
• The benefit of applying for NUS extra Discount Card.

Eligibility / Requirements

There is no particular entry requirement. We do not ask for any previous qualification or experience. Students of all age and academic background can enrol on this course.