Strategic Management is the process of formulating and implementing goals for the success of an organization or business. Learning new and innovative strategies from these goals will help in enhancing your organization’s management. What you will benefit from this course is to acquire strategic management skills for business. You will learn about business planning, branding, administration and leadership for you to become effective in strategic management.
Course Curriculum
Introduction to Business Management
- Designing Your Organizational Structure
- Introduction to Operations Management
- Understanding Financial Terms
- Getting the Right People in Place
- Getting Your Product Together
- Building a Corporate Brand
- Marketing Your Product
- Selling Your Product
- Planning for the Future
- Goal Setting and Goal Getting
- Succession Planning 101
- Managing Your Money
- Ethics 101
- Building a Strong Customer Care Team
- Training Employees for Success
- Leadership Essentials
Business Planning and Analysis
- Business Planning Basics
- Market Evaluation
- Analyze Competition
- Determine A Marketing Strategy
- Decide What Extras You May Need Like Staff etc
- The Dangers In Not Making A Business Plan
- Wrapping Up
Business Branding
- Introduction
- The Purple Cow
- Try to be an Exceptionist
- Make Yourself Well Recognised Before Your Customers
- Wow Your Customers
- Develop a Personal Style
- Use Creative Imageries to Catch the Attention
- Be a Traditionalist, Not a Fad Chaser
- Bringing Out the Purple Cow in Your Business
- Conclusion
Business Administration
- What is Business Administration?
- Business and Organisations
- Management of Business
- Business Organization Perspectives
- Decision Making
- Approaches to Leadership
Business Management
- Introduction
- How to Build Trust and Confidence
- A Manager’s Pitfalls
- How to Build Team Spirit
- Dealing with Problem Employees
- Using Your Emotional Intelligence
- Conclusion to Management
Why choose us?
- Affordable, engaging & high-quality e-learning study materials
- Tutorial videos/materials from the industry leading experts
- Study in a user-friendly, advanced online learning platform
- Efficient exam systems for the assessment and instant result
- The UK & internationally recognized accredited qualification
- Access to course content on mobile, tablet or desktop from anywhere anytime
- The benefit of applying for NUS Extra Discount Card
- 24/7 student support via email
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