Planning Public Relations And Media Programs

Comprehensive study of public relations including identifying and reaching internal and external publics; dealing with print and electronic media; advertising, printing, direct mail; and preparing a public relations plan and budget.

Course Objectives

By the end of the program, participants will be able to:

• Also involves the writing of news releases, public service announcements, and advertising copy.
• Gain an understanding of Strategic Crisis Management as it relates to yourself, your teams and your organization
• Learn to think strategically in a crisis - look at the 'big picture'
• Learn how to enhance strategic leadership in your crisis response teams, your organizational systems and your processes

Who Should Attend?

Security professionals, business continuity planners, Public Relations Managers, compliance personnel, risk managers, Administrators and others

Course Outline

PR Concepts

• Definition, Roles and Situations
• Qualities for Successful PR Staff
• PR and Ethical Behavior

PR Responsibilities

• Corporate Image Identity and Reputation
• Public and Community Oriented Activities
• Civic and Social Activities

PR and Communication

• The PR Officer as Communicator
• Exchange of Messages
• Models of Communication Process
• Overcoming Communication Barriers
• Importance of Body Language in PR Activities

PR Written Skills

• Editorial, Layout and Production Techniques
• Writing Memos, Reports, Emails and Letters
• Preparing Colorful Newsletters
• Designing and Preparing Attractive Brochures

PR and the Media

• Relations with the Media
• Preparing Press Kits
• Preparing Press Releases
• Conducting Press Conferences
• Conducting Live or Taped Interviews
• Dealing with the Media
• Building Good Relationships with the Media
• How to Handle the Media During Crisis Situations

Presentation Skills and Delivering a Speech

• Planning the Speech
• Writing the Main Points of the Speech
• Rehearsing the Speech
• Presenting the Speech
• Dealing with Questions Asked at the End of Speeches

The PR Promotional Role

• PR Role in Marketing
• PR and Advertising
• Sponsorship and Promotions
• Organizing Different Exhibitions
• Effective Media Coverage

Course Methodology

A variety of methodologies will be used during the course that includes:

• (30%) Based on Case Studies
• (30%) Techniques
• (30%) Role Play
• (10%) Concepts
• Pre-test and Post-test
• Variety of Learning Methods
• Lectures
• Case Studies and Self Questionaires
• Group Work
• Discussion
• Presentation

Course Fees

This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.

Course Timings

Daily Course Timings
08:00 - 08:20       Morning Coffee / Tea
08:20 - 10:00       First Session
10:00 - 10:20       Coffee / Tea / Snacks
10:20 - 12:20       Second Session
12:20 - 13:30       Lunch Break & Prayer Break
13:30 - 15:00       Last Session