Essential Media Relations

Course format

Practical

This course is heavy on reality and light on theory. Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your job. Courses are updated regularly and trainers are active in the industry so your knowledge will be fresh and relevant.

Active

Training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not sit passively through long lectures.

Stimulating

This course is interesting, intellectually stimulating and delivered in a relaxed and professional style.

Inspiring

All EBTKAAR trainers are hands-on communication professionals with at least 15 years of experience. We don't employ academic teachers - we insist on good-humoured enthusiasts who will inspire your creativity.

Individual

This course is delivered in an executive boardroom format, not classroom-style, and in a small group no larger than eight people. You will get personal attention for the issues that matter to you. It's also a great chance to network and share experience.