Digital Marketing

Get to grips with digital marketing. Whether you’re a beginner, or are hoping for a career change, this course covers ;This online Digital Marketing course is designed to offer learners a broad understanding of Digital Marketing, allowing them to excel within this exciting industry.

The course is divided into modules which are helpful and easy-to-understand. The course is comprehensive and includes digital marketing strategies, the foundation of analytics, social media marketing, and various other kinds of digital marketing. As you can see, we cover the fundamentals and move on to more advanced lessons, so that upon completion you will be fully prepared for work.

Course Curriculum

Digital marketing strategy

• The importance of defining three strategies
• Building a business strategy
• Building a brand strategy
• Building a marketing strategy

Exploring digital marketing

• Definitions and terminology
• Components of digital marketing
• The digital marketing landscape

Starting with the website

• What makes a website effective?
• Choosing a domain name
• Selecting a designer or developer
• Building a site yourself
• Making your website convert
• Creating engaging web copy
• Choosing responsive design
• Installing Google Tag Manager

Foundations of analytics

• Introduction to measuring data
• How online analytics work
• Using goal and event tracking
• Looking at a conversion funnel
• Defining your key performance indicators (KPIs)
• A look at attribution models

Search engine optimization

• How SEO works
• Essential optimization techniques
• Conducting keyword research
• Crafting a content strategy
• Leveraging local SEO
• Choosing to hire a professional

Search and display marketing

• Introduction to search and display
• Launch text search ads
• Launch display search ads
• Deciding to use remarketing
• Succeeding at search and display marketing

Social media marketing

• Building a social media marketing plan
• Who`s using social media?

Facebook

• Build my Facebook page
• Building Your Audience
• Facebook Post and Integrating with Audience
• Promoting the Business on Facebook
• Advance features and managing page

Twitter

• Introduction to Twitter
• Connecting & Twitting
• Advertising on Twitter

Youtube

• Introduction to YouTube
• Marketing on YouTube
• Working with YouTube Channel
• Advertising on YouTube

Linkedin

• Introduction to LinkedIn
• Finding and Engaging with your Audience
• Create and Marketing with Your Company LinkedIn Page
• Recruitment with LinkedIn

Pinterest

• Create a Pinterest Business Account
• Improving Pinterest Presense
• Analyse the Performance of Pinterest

Video marketing

• The impact of video marketing
• Getting started with video marketing
• Creating compelling content
• Promoting videos on YouTube
• Meaningful video marketing metrics

Email marketing

• Understanding email marketing
• Creating an email marketing plan
• Tools to launch successful campaigns
• Measuring the success of email

Content marketing

• What is content marketing?
• Creating a content planning model
• Setting up a blog

Mobile marketing

• The mobile marketing landscape
• Mobile applications

Expanding your digital marketing skills

• Running A/B marketing tests
• A look into affiliate marketing

Benefits you will gain

• High-quality e-learning study materials and mock exams.
• Tutorials/materials from the industry leading experts.
• 24/7 Access to the Learning Portal.
• The benefit of applying for NUS extra Discount Card.
• Recognised Accredited Qualification.
• Excellent customer service and administrative support.

Eligibility / Requirements

Learners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.