The course will help you lay the foundations for an effective internet marketing strategy that you can use to boost awareness of your business with the view to increase ROI and sales to help you avoid being one of the 75% of businesses that fail within the first 18 months.
This course includes:
- Determine how your internet marketing strategy fits with your overall marketing plan
- Apply techniques to influence and engage your target market
- Weigh out the value of using a distribution service for email marketing campaigns
- Search Engine Optimisation (SEO)
- How to boost your marketing results through online advertising
- Adjusting your internet marketing plan based on metrics and reporting
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