A framework for strategy development
- Exploring opportunities from the business environment
- Re-thinking marketing - a strategic viewpoint
- Where are our present and future markets/customers
- The marketing strategy
- Segmentation - the driver of business success
- Finalizing the business/strategic plan
- Implementing the plan
- Profit and loss accounts and balance sheets
- Cash management
- Market driven strategic business planning - budgets and forecasts
- Interpreting corporate accounts
- Decision-making for profitability
- Investments - project approach
- Lifting our personal barriers to success
- Handling challenging management situations
- Upward management
- Financial budgets
- Capital budgets
- Budgeting techniques
- Forecasting
- Budget modeling
Eligibility / Requirements
- Working Professionals
- Degree Holders
- Industry Practioner
- Other staff to upskill their knowledge
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