MBA MM

Description

The Master of Business Administrationdegree programmes of the Directorate of Distance Education of the AnnamalaiUniversity is to equip practicing Executives and Managers, working in Private /Public Sector Undertakings / Banks / Educational Institutions, etc. with skillsin Business Management and to enable them to enrich their decision making andplanning capabilities.

Eligibility for Admission

Eligibility 1. A pass in the graduate degree examination under the 10+2+3 or 11+1+3. 2. Candidates having a direct U.G., Degree (without +2 qualification) and candidates having a direct P.G. Degree (without U.G. Degree) are not eligible.

First Year

Subject Code/ Subject
510 Principles of Management
520 Marketing Management
530 Financial Management
540 Operations Management
550 Human Resource Management
560 Statistics for Managers
570 Managerial Communication
580 Advertising and Sales Promotion

Second Year

Subject Code/  Subject
610 Product and Services Marketing
620 Marketing Research
630 Consumer Behaviour
640 Rural Marketing
650 Sales and Distribution Management
660 Strategic Management
670 E – Commerce
680 Business Research Methods
690 Project Work and Viva –voce

Course Code: 348