Certified Digital Marketing Professional

During the Certificate in Digital Marketing Professional (CPMP) course you will learn the methods by which Digital Marketing is used to help businesses build sales and brands in today’s digital economy.

The course will explain the essentials of digital planning, strategy, audiences, channels such as search engine optimization, paid search, social media marketing, email marketing, content marketing, mobile marketing, implementation, and measurement. The future of digital and innovation will also be considered and how it affects today’s entrepreneurs and start-ups.

By the end of the course, you will have an excellent understanding of how digital marketing works and will be able to create effective and optimized digital marketing plans as well as know how to implement and measure these properly for ongoing business success and growth. The course is highly interactive, includes case studies from all over the world, and includes many exercises and a wealth of resources.

The DMI CPDM is recognized globally as a respected qualification and has been instrumental in helping people, businesses and brands worldwide.

Key Takeaways

• Increase your website’s visibility through Search Engine Optimization (SEO) techniques
• Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
• Execute digital display campaigns
• Capture, segment and manage subscribers to plan and execute a successful email marketing campaign
• Use suitable social media channels to grow and engage an audience
• Measure and optimize social media campaigns
• Leverage mobile marketing for its micro-targeting advantages
• Analyze and optimize your overall digital marketing activity
• Create a formal digital marketing plan for your business

Who Should Attend?

• Digital marketing staff
• Operations managers
• Brand and marketing managers
• Any other staff that deals with the company’s online presence.

Training Methodology

Instructor-led training workshop including the usage of the following techniques:

• Storytelling: Using the best practices to illustrate dealing with media in different industries
• Small group discussions: Participants will be divided into small groups and given case studies or work situations to discuss or solve. A critical argumentation will be held between the group’s members.
• Case studies/roleplaying: By analyzing real situations, participants will learn how to handle similar situations.
• PowerPoint presentations: Showing information of the subject matter