BA Honours Advertising, Public Relations and Branding

Broaden your understanding of Advertising, PR and Branding. This dynamic programme directly responds to an ever-changing business and technology environment. Developed with industry partners, it responds to the new ways people consume, create and share content in the digital era, and recognises that creation and management of brands are crucial skills for those working within this dynamic sector.

Why Study Advertising, PR and Branding?

• Only degree in Dubai that brings together advertising, PR and branding.
• A dedicated work placement in your second year will provide you with the opportunity to build your professional network.
• Former graduates have secured placements with companies and agencies including Ketchum RAAD Middle East, Edelman, Havas PR and DNG Events.
• Explores a broad range of subjects and practices including creative advertising and promotional video production, to social media PR and place branding.
• Learn how to inform the design, development and pitching of creative work and campaigns which will see you produce strategy documents and promotional media including: social media content, adverts, events and videos.
• Programme is taught by faculty with a wealth of academic and professional expertise.

After you graduate… what’s next?

As a graduate, you can start a career in internal communications or information management, work in the communications department of commercial or non-profit organisations, or work in a PR or advertising agency. With contemporary skills in media, successful students will also be able to commence their careers with radio and/or TV broadcasters, publishing firms, film companies, as well as magazines and newspapers.

Highlights

• MDX Dubai named ‘Best Media Centre’ by Forbes Middle East (2019).
• Our campus puts you within easy reach of the creative hub of Dubai Media City.
• Benefit from the University’s partnership with the PRCA – the world’s largest PR professional body.
• Opportunity to participate in a range of media-related events such as Dubai Film Festival and the Emirates Airline Festival of Literature.
• Employability support through programme specific career days.