Bachelor of Arts in Public Relations

Public Relations is the channel through which institutions transmit information to the press clearly and effectively, and requires from those in charge of it to take into account several considerations to ensure strong relationships built on trust with the media and ultimately with the target audience of the institution.

The four-year program provides basic educational materials related to modern communication, as well as more specialized academic subjects. All of these materials are designed to provide the student with a comprehensive and in-depth visualization and the skills required for success in the field of communication.

The delivery of messages about products and services to the consumer audience who are faced with an endless stream of information that often confuses them is an issue that requires special attention and an ability to analyze. Therefore, our program is not limited to build the student’s knowledge in the foundations and arts of effective communication, but to providing them as well with insight and in-depth understanding of current affairs and related topics, such as social networks, the use of public relations via the Internet and other electronic means, social marketing, and crisis communication.

With our integrated and dynamic curriculum, our program is ideal for candidates who seek to make their voices and the voice of their institutions hear among their target audiences.