MSc International Business Management with Marketing

Our MSc International Business Management with Marketing programme is aimed at graduates who have little or no business or management background in their first degree and who wish to gain a broad based business qualification to enhance their future career prospects, or at those looking to develop business management knowledge and skills to allow them to change or further their careers.

International Business Management pathways

Our MSc International Business Management with Marketing is one of three specialist pathways we offer in International Business Management. The programmes cover key issues in international business management including the international business environment as well as the importance of strategy, finance, marketing, and organisational behaviour. You then focus on developing specific knowledge and skills in your chosen pathway subject in preparation for a career in that area.

The international focus of the programme attracts students from all around the world, giving a rich learning environment where international experience and practice is shared.

Students also have the opportunity to take part in team-building, leadership and networking events during the first few weeks of the programme.

Programme duration

• Full-time: 12 months
• Part-time: 24 months

Accreditation

The Dubai Campus is accredited by the Knowledge and Human Development Authority (KHDA) and fully licensed to teach its degrees in Dubai. All graduates receive a British degree that is accredited by Royal Charter in the UK.

Course content

DETAILED COURSE GUIDE

All subjects take an international view of business and focus on practical issues and current topics in management as well as key theories of management.

Students will select one pathway from three (Marketing, Human Resources or Finance). All International Business Management students in Dubai will study the same set of mandatory courses regardless of pathway, but have the opportunity to select from a range of pathway dependent options. Students undertake a dissertation within the field of their chosen pathway.

International Business Context

Semester 1 (mandatory)

Explores the nature of a firm’s response to the challenges of internationalisation by examining the strategic basis, method and direction of international strategies. Examines both multi- and micro-nationals and utilises conventional strategic tools to study international strategies.

Competitive Strategy

Semester 1 (mandatory)

Examines how companies compete by developing and understanding the interactions and relationships between theoretical concepts; examining the individual components of strategic management models and considering how companies may achieve and sustain competitive advantage.

Marketing

Semester 1 (mandatory)

Looking at the role of marketing and its application in an international business context, highlighting the crucial role of contemporary issues within marketing as part of the increasingly competitive global environment.

Business Economics

Semester 2 (mandatory)

Provides knowledge and understanding of the basic principles and concepts of microeconomics and macroeconomics and to be able to apply this knowledge and understanding in the analysis of a range of economic problems.

Research Philosophy and Practice

Semester 2 (mandatory)

Provides an understanding of the social science research process, as well as theory and approaches to research. Develops practical skills (i.e. quantitative and qualitative techniques) in data analysis to transform the raw data into information that guides marketing management valuations.

International Marketing

Semester 2 (mandatory)

This course develops deeper understanding of the marketing environment and the risk factors in a global context by examining the effects of globalisation and international structures on marketing strategies, and also exploring the growing ethical dimensions of marketing approaches.