BBA (Hons) Bachelor of Business Administration

With the Bachelor of Business Administration, particular emphasis is placed upon the knowledge and analytical skills required in business, with the focus on international management and global issues. Building on core knowledge of business issues, the programme aims to enhance the student’s personal development, team working and presentation skills. We believe that the real basis for management is experience. We will expose you to theories of management and case studies of companies, and give you the opportunity to work on specific management problems. Organisations must compete in a global marketplace and their activities cross borders and cultures.

Why study Bachelor of Business Administration at Heriot-Watt University’s Dubai Campus?

• High quality British degree programme.
• Gain a relevant degree that matches industry needs.
• Develop and enhance your skills.
• Further your career prospects.

Accreditation

Students who have passed the courses designated as appropriate by the Chartered Institute of Marketing (CIM) may be considered for entry into the CIM Professional Postgraduate Diploma. Entrepreneurial talent and the ability to recognise and analyse new opportunities will be encouraged and developed.

The Dubai Campus is accredited by the Knowledge and Human Development Authority (KHDA) and fully licensed to teach its degrees in Dubai. All graduates receive a British degree that is accredited by Royal Charter in the UK.

Course content

First year

Students will follow introductory courses in four key subject themes of Accountancy and Finance, Economics and Management. In addition, students will take Business Skills and Critical Writing.

Second year

The key areas of management are studied and explored in greater depth through Marketing, Human Resource Management, Operations Management, Commercial Law and Organisational Behaviour courses. These are complemented by Quantitative Methods

as well as Accountancy and Finance options.

Third year

As student knowledge and skills grow, the emphasis switches to international issues through the study of Strategic Management, Project Management and Innovation Management. Further studies in Marketing and Accountancy and Finance options are also available.

Fourth year

Students develop their own interests further by undertaking a business related dissertation of their choice, supported by studies in International and Contemporary Issues in relevant Marketing, Human Resources and Management areas.