Certified Brand Manager (Online)

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Price: GBP 1,200

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Develop core branding skills by analysing the function of Brands as a mechanism of executing business strategy throughout the internal brand-led behaviour and culture as well as through the customer journey experience.

Delivery methods: Fully online (LMS and 1h/week live webinar)

  • Branding ABCs.
  • When and How to Brand
  • Heating Up Your Branding Iron.
  • Finding a Niche You Can Fill: Researching Your Market
  • Filling Your Niche: Positioning Your Brand
  • Putting Your Brand into Words
  • Naming Your Brand
  • Designing Your Logo and Tagline
  • Countdown to Takeoff: Planning Your Brand Launch
  • Introducing Your Brand to Publicity
  • Advertising and Promoting Your Brand
  • Ten Truths about Branding

Rolling admission every week

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