BBA in Digital Marketing

While traditional marketing still has its place in the world, digital marketing is experiencing hyper-growth and quickly taking over thanks to affordability and analytics. It is getting a further impetus due to Covid-19. The internet penetration has become phenomenally high, thereby extending its positive digital footprint to the grassroots level including the rural areas.

Learn about the invaluable aspects of digital marketing like Google Analytics, Social Media Marketing, Media Planning, SEO, Facebook, and Instagram Ads, E-commerce ads, and Google Ads. Let us help you explore the key forms of Digital Marketing like Influencer marketing, Affiliate marketing, and Podcast marketing to help you stay relevant in these competitive times.

Digital marketing has helped many businesses increase their reach exponentially. It knows no boundaries since your target audience can be across geographies. If you are curious, innovative, proactive, a natural leader, adaptable, creative, and have a good business sense; you’ll do well in most areas of digital marketing.

Why take up BBA in Digital Marketing?

• Recession-Proof and Transnational - Professionals value job security and fear unemployment which has a high likelihood during times of recession. The biggest benefit of the Digital Marketing industry is that it is recession-proof since it caters to the marketing needs of businesses from all verticals across countries. You can also get an opportunity to move to another country or work from your home country while reaching out to audiences across the globe.
• Booming industry offering professional growth - As per a market study published by the Global Industry Analysts Inc., (GIA), the global market for Digital Advertising and Marketing estimated at US$350 Billion in the year 2020, is projected to reach a revised size of US$786.2 Billion by 2026, growing at a CAGR of 13.9%. The global median salary of digital marketing professionals is around $65,766 whereas the highest can go to $1,23,403 and even beyond depending on certain factors.
• Digital Skills Gap and High Demand role - The digital marketing space is so versatile with a broad scope that there is a continuously increasing demand for professionals with digital skills to meet the marketing needs of businesses in all sectors and spaces. Hence, a digital marketing degree is emerging as one of the most popular career choices among students and even employed professionals.
• Ever-evolving & High on Dynamism - The digital sphere is always evolving and new fundamentals are being introduced every day. This job combines technical expertise with creative satisfaction. It is not your regular desk job. It needs you to be updated about the latest happenings around the world and the ability to communicate it to the clients and audiences. For those who like dynamic and fast-paced work profiles, digital marketing is one of the best career choices that tick all boxes.
• Satiates your creative urge - Whether you are building a website, writing a blog, or formulating a digital marketing strategy, creativity is necessary. There’s plenty of room for day-to-day creativity in a general sense. You’ll always be having to think of new ways to market products, solve problems, and engage audiences. It’s a chance to think outside the box and find your voice, which will in turn help you grow in your professional career.
• Be Your Boss - Since digital marketing needs only a computer device and an internet connection to work, these careers can be handled from anywhere, anytime. If you don’t like the grind of a 9 to 5 job and want to set up your digital agency or become a freelancer, there are plenty of opportunities available in the market. You can be your boss and work on your schedules! Alternatively, the option of working with a digital marketing establishment will always be open.

*Title recognized by the State: This program leads to obtaining the level 6 title of Responsable du développement et du pilotage Commercial, certification registered with the RNCP by decree of March 30, 2020, issued by Ascencia for the College de Paris.

The array of available opportunities and open industries in Digital marketing are:

• Opportunities - Digital Marketing Executive, Marketing Manager, Brand Manager, Advertising Manager, Marketing Communications Manager, Marketing Research Analyst, Public Relations Manager, SEO and SEM Specialist, Social Media Manager, Copy Writer, Content Marketing Executive, Professional Blogger, Mobile Marketing Specialist, UX Designer, Global Marketing Manager, Chief Marketing Officer, Marketing Automation, Channel Development Manager, Creative Director, Business Analytics Specialist, Web Designer, Online Content Developer, and Strategist and Virtual Reality Developer
• Industries – Health, Law, Retail, Training and Education, Automobile, Food, Entertainment, Real Estate, Fashion, and many more.

Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you'll be able to realize your company's growth potential.

About our Partner University

EUCLEA Business School, France

• EUCLEA Business School is a Private Higher Education degree-granting institution, a leader in research and education in human resources, management, marketing, business strategy, etc, and offers a range of higher education suitable for all types of profiles and careers.
• As a part of CDP Group Paris, students benefit from an extensive portfolio of programmes and a truly global educational experience with over 20 member schools, 7500 students per year of which 25% are foreigners, and 25000 trainees in continuing education.
• The master’s/bachelor’s degree will be awarded by EUCLEA Business School, a Higher Education degree-granting institution recognized by the State and the French Ministry of Higher Education, Research and Innovation.
• This qualification of higher education at Level 6 and Level 7 is recognized by the French Ministry of Labor as Certified Qualification of level I within the National Directory of Professional Certification (RNCP) and is given equivalence by WES Canada, UK ENIC-NARIC.
• Students can take a seamless transfer to EUCLEA campuses in France for a dual country experience and the benefits of a Schengen region country (Dubai + Europe).