IATA Social Media Strategy for the Travel Industry

Social media is the most sought after marketing tool of modern era for both home-based travel agent and those who are working at a large travel agency. This certificate course by IATA will help learners how to define their marketing goals and target audience, create engaging content, determine social media marketing budget and promote their travel business. These informed decisions allows to focus your efforts on the right social media platforms and convert leads into sales. Learners will also explore how to create social media content that is consistent, meaningful, and reaches the desired audience across different platforms.

Course Outline

• Step-by-step guidance to create a social media strategy
• Creating your keywords and hashtags to be discoverable
• Developing a branding guide to create brand awareness
• Social media platform tips and best practices
• Developing customized content
• Analytics and ROI