IATA Air Cargo Advanced Marketing Course

Since 1977, IATA has developed cargo agent training with the help of experts from member airlines and associations. This course uses our expertise to provide advanced knowledge on how to make markets respond, ensuring companies profit as well as how to differentiate with service innovations. This course is the ideal way for you to refresh your knowledge and learn new skills for career development and add value to future cargo marketing initiatives.

Course content

The key topics that are covered during this course include:

• Background knowledge of trade and trade patterns as they relate to cargo marketing
• Pricing and pricing strategies to influence purchase behavior, make market respond and ensure making profit
• Assessing business costs and examine total distribution costs
• Applying traditional and digital advertising techniques with an airfreight industry focus
• Design and execute an effective Marketing Plan
• Assess and define Target Groups
• Value adding Innovation Service Concepts