Bachelor of Business Administration

Studying the Bachelor of Business Administration would help develop the fundamental knowledge and skills required to become effective and responsible managers and leaders in the global economy. The program develops the ability to identify, analyze, and solve complex business problems across business functions, including general management, marketing, administration, human resource management, economics, accounting, and finance. The program provides the versatility of knowledge and skills sought out by employers; Our Bachelor of Business Administration provide students with the flexibility to choose subjects from across disciplines to create their customized learning experience aligned with their specific interests. This flexibility is also very suitable for budding entrepreneurs who would like to develop a well- rounded understanding of business.

Moreover, by focusing on providing knowledge and competencies on emerging areas in Business including Business analytics and data driven decision making, digital transformation, and conducting business in a digitized economy, we ensure that you are ready for the future of work in the digital era. Through our extensive work-integrated learning opportunities across key subjects, our students will get the opportunity to learn about business practices and strengthen relevant business networks.

The Bachelor of Business Administration curriculum would allow students to learn about Responsible Business Management practices in alignment with UN Sustainable Development Goals (SDG). Students would also have the opportunity to pursue internship in companies to gain valuable practical experience, enhancing their employability.