New Media

  • Address: First Floor, F15, Block 13, Knowledge Village - Dubai, UAE (Map)
  • Tel: Show Number
Price: AED 8,500

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This course teaches students how the media environment has changed as result of the information age, social networks, and alternative means of communication. Students learn how to navigate social media, engage users, create online content, and enhance personal and corporate brands.

Topics Covered:

  • Intro to New Media
  • The Evolving News Cycle
  • Citizen Journalism
  • Social Media Networking
  • Corporate Social Branding
  • Blogging
  • Online Content Creation
  • Analyzing Online Engagement Results
  • User Generated Content

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