Measuring ROI For Social Media

Without knowing the value of engaging in social media, it is extremely difficult to make the case for investing time and money into social media.

Like PR and communications, some aspects of social media can be difficult to measure. The primary challenge, though, lies in creating a strategy and a framework that enables you to align the results of your activities with your goals.

There are lots of questions to answer along the way:

• How should we define ROI?
• Which metrics matter the most?
• What do reach and awareness mean?
• Who are our 'influencers' and how can we measure influence?
• Which tools and platforms do we need?
• What skills do we need?

In this course we will address all of these needs, from your social media strategy and goal-setting, to identifying which metrics you should be tracking and monitoring. You should leave this course with a clear understanding of social media ROI and a Measurement Framework for your social media activities.