SEO

SEO is a fundamental marketing strategy for all kind of businesses. Especially in the aftermath of Google's Penguin updates, many business websites struggle with their loss of Google rankings, visitors and therefore profits. Hence, link risk management as well as link quality management are essential for any business that wants to have or to keep its online presence alive.

What You'll Learn

In this course you'll learn many new skills including how to:

• teaches basic as well as advanced knowledge about SEO
• dispels common SEO myths
• demonstrates Google's updates and their impacts on a website's ranking
• explains how to build healthy links in order to boost your website's ranking
• helps you to identify unhealthy links
• shows you how to monitor your website's link profile in order to protect your website's ranking from Google updates
• presents you appropriate measures for protecting your website from negative SEO attacks
• tells you SEO tips and tricks providing a set of good practice examples

With help of different well-known SEO tools I am going to demonstrate the whole link building and keyword research process as well as the link profile analysis. This course consists of video modules. In addition, Power Point slides are available for download.

As all of the tools I am using offer a free trial period, students are able to practice their new knowledge parallel.