Effective Business Writing

Course Objectives

• Understand how to write effective business documents
• Learn concepts and tools to increase the clarity of your written communication
• Master techniques to build rapport with readers and keep their interest
• Understand how to keep your writing professional
• Identify key strategies to correct common grammar, spelling and punctuation errors
• Learn proofreading tricks to avoid typical business writing mistakes
• Receive input on your individual project to enhance and direct future improvement.

What will you Gain?

By the end of this course you will be able to:

• Write  concise, error-free business documents
• Organise your documents with your readers' interests in mind
• Construct reader-friendly layouts to highlight important information
• Eliminate clutter from your writing
• Choose the most appropriate tone for your audience
• Apply correct grammar and punctuation
• Create sentences that grab and hold your reader's attention
• Ensure that key messages stand out in the body of your writing.

Course Content

• The 9 Cs of Communication
• Make sure that written communications are clear and well-constructed.
• Business Writing Essentials
• How to use words, sentence structure, paragraphs, English grammar, parts of speech, punctuation and capitalisation
• Prewriting Techniques
• Free writing
• Brainstorming
• Clustering or mapping
• Cubing
• Outlining
• Recursive Process
• Drafting
• Draft the body of the text
• Use the rhetorical triangle
• Determine voice, language level and tone
• Organise the ideas
• Proofreading and Editing
• Search for errors both grammatical and typographical
• Eliminate unnecessary words
• Read text aloud
• Revise for cohesion
• Writing For Your Audience
• Determine the target audience
• Use language the audience will understand
• Adopt a pleasant tone and create a positive environment in the reader's mind
• Effective Email Writing
• Email etiquette
• Key email language
• Write with a positive tone and develop written rapport
• Practical guidelines for organisation of content and style
• Reports That Work
• Overcome writers block
• Elements that enhance the image of the writer and the organisation
• The four stage method of report writing
• Plan and prepare more effective reports
• Report structure, logical flow and professional look
• Visual support materials
• Writing an effective report summary.

Career Path

Improve your Business English, Improve your Career Prospects