Sales Management

Businesses rely upon sales, and those with the expertise to increase sales. This degree, delivered 100% online through Study Interactive, will teach you how to oversee a successful sales strategy, focused on maintaining positive relationships with customers. It covers theories that are central to sales management, and asks you to apply them to real-life organisations so you can see how they work in practice. The knowledge and skills you acquire on this programme will enable you to create and evaluate detailed sales strategies, using various data collection methods. What you learn will mirror the latest trends and thinking in the business world, so you will immediately become invaluable to your next employer.

Entry Requirements

UK undergraduate degree or equivalent any subject area, English levels 5.5 IELTS (5.5 in all bands)or equivalent, Relevant work experience is an asset, but no work experience is required. Students who fail to meet academic requirements can be assessed on their relevant work experience (3 years management experience minimum for mature study route). Start dates is Every 12 weeks.

Stage I

Marketing and Business Environment, Accounting and Managerial Finance, Systems and Operations Management, Research Methods.

Stage II

Strategic Management and Leadership, Corporate Reporting, Performance Management and Control, Research Methods.

Stage III

Online Dissertation and Research Methods.

Set yourself apart in a competitive jobs market – develop the customer relationship management (CRM) skills that businesses want. Using CRM software, you will be able to plan and manage detailed customer relationship strategies. On successful completion of the module, you will be able to:

• Appraise the main approaches to customer relationship management.
• Evaluate how effectively CRM strategies, tools and development approaches achieve customer acquisition and retention, in both B2B and B2C scenarios.
• Examine the relationship between CRM tools and software, their management and the performance of a customer-driven enterprise.
• Assess the current CRM practices in a global organisation and propose ways to improve them.
• Investigate current developments in CRM and evaluate their potential impact on the customer acquisition and retention strategies of a chosen organisation.

This module looks at the development of the sales function, the relationship between sales objectives and business objectives, different sales techniques and sale management strategies. On successful completion of the module, you will be able to:

• Appraise the main approaches to strategic sales management.
• Assess the global sales environment and its impact on sales strategy formulation for a given global organisation.
• Evaluate the current strategic sales management practices in an organisation and suggest ways to improve it.
• Construct and apply models for sales strategy implementation.
• Create a strategic sales analysis and plan for a global organisation.

Career Direction

Businesses rely upon sales, so those who can maximise sales are highly valued. This degree can transform you into one of those individuals and lead to a position such as, International Sales Manager, Customer Relationship Manager, Strategic Sales Manager, Sales Analyst and Head of Business Development.