Luxury Brand Management

The growing profile of the luxury brand market presents you with a unique opportunity. You can now further your marketing and management expertise and enter this dynamic and lucrative market sector. Our MBA programme, delivered 100% online through Study Interactive, develops your marketing, research and strategic management skills while providing you with the specialised knowledge you need for a successful, high-end career managing luxury international brands. On completion of the course you will have acquired the ability to successfully develop, implement and manage holistic luxury brand marketing campaigns.

Entry Requirements

UK undergraduate degree or equivalent any subject area, English levels 5.5 IELTS (5.5 in all bands)or equivalent, Relevant work experience is an asset, but no work experience is required. Students who fail to meet academic requirements can be assessed on their relevant work experience (3 years management experience minimum for mature study route). Start dates is Every 12 weeks.

Stage I

Marketing and Business Environment, Accounting and Managerial Finance, Systems and Operations Management, Research Methods.

Stage II

Strategic Management and Leadership, Corporate Reporting, Performance Management and Control, Research Methods.

Stage III

Online Dissertation and Research Methods.

This vital module prepares you to manage a diverse range of high-end, specialist and luxury products. You will cover the essentials of luxury brand management including sophisticated business models, the ‘7p’s’ of the marketing mix, and luxury customer relationship management (CRM). The effects of time and place on luxury brand development will be explored, introducing the material, symbolic and experiential dimensions of the market. On successful completion of the module, you will be able to:

• Assess the project life cycle and appraise alternative approaches to luxury brand management.
• Evaluate the relationship between marketing strategies and brand value for luxury brands.
• Scrutinise current practices in a luxury brand organisation to identify and assess suggestions for their improvement.
• Identify and examine the criteria for success in the luxury brand industry.
• Apply relevant approaches, tools and techniques to both brand management and the associated issues of campaign implementation.

The development of globalisation has fundamentally altered the international business world, making it necessary for top management to create effective strategies to deal with its effects. The global marketing management module is designed to equip you with the necessary skills to achieve this. Topics covered include global strategies, the international marketing environment and the elements making up global marketing plans. On successful completion of the module, you will be able to:

• Analyse the primary approaches to global marketing.
• Evaluate the knowledge needed to create and implement global marketing decisions, policies and strategies which yield results.
• Perform detailed analysis of the strategic marketing practices employed by international organisations in various contexts.
• Devise and assess a marketing plan and the range of advanced skills required for its design and implementation within a global institution.
• Evaluate the international marketing environment to determine its impact on the formulation of marketing strategy for a given global company.

Career Direction

Having gained a sophisticated grasp of luxury brand management practices, you will be perfectly positioned to apply your skills to the development of the profile of major brands at a wide range of leading international organisations. A great deal of career options will be available to you and include

• Marketing Communication Manager
• Head of Product Development
• Strategic Marketing Analyst
• Luxury Brand Manager