Digital Marketing course

Offering a complete introduction to digital marketing, this certificate course takes a close look at a variety of practices and techniques involved with the use of online media and digital tools. This course will develop your ability to use digital tools for the purpose of implementing marketing strategies. These hands-on sessions will encourage you to apply taught methods within your company, boosting your client base through the use of social media marketing, SEO and other digital marketing techniques. Course Structure and Course focus on New media and digital marketing communications, Digital business models and E-marketing communication tools.

Key Benefits

• Identify and appraise changes in marketing brought about by digital marketing and analyse their effects and marketing strategies.
• Demonstrate a critical understanding of digital marketing tools.
• Create digital campaigns using these tools.

Who is the course for?

This course is ideal for those looking to use social media and other digital media marketing tools to their full potential in order to maximise their company’s client base, or for anyone hoping to study a postgraduate degree programme in a relevant subject.

Entry Requirements

• Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience.
• English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only).

Individual Short Courses

All the modules of the programme can be taken individually, as well as a wide range of other courses available within the LSBF Executive Education portfolio.