Strategic Business Planning

This short course covers the end-to-end strategic business planning lifecycle, providing an excellent overview of developing a strategic plan. You will learn how to formulate a vision/mission, undertake strategic analysis (using internal and external logic), set objectives and KPIs, make decisions, and develop themes for the implementation of a corporate business plan. You will learn how to combine the individual components of analysis, formulating and planning strategy. This business planning course will give you a ‘joined up view’ of how the strategic process should work, underpinned by a large selection of tools, techniques, and frameworks that will help you tailor a plan to your organizational needs. Programme Structure and Course focus on
Analytical Tools and Techniques, Market size and competition and Modelling risks and opportunities.

Key benefits:

Describe a typical business strategic plan, its layout, and its contents. Choose appropriate frameworks for analysing the external environment and using internal capability to produce sharper insights. Recognise cognitive bias and how to mitigate its impact on your decisions. Identify the key activities required to successfully execute strategic business plans.

Who is it for?

This course is suitable for any professional who wants to aim for executive positions in business or become an entrepreneur.

Entry Requirements

• Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience.
• English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only).