Digital Marketing and Social Media

This internet marketing course focuses on the practical application of social media and digital marketing tools with the aim of setting up and maintaining a presence in the digital and social world. You will learn how to plan, coordinate, deliver, and test digital and social media marketing campaigns and set targets to monitor the success of these campaigns. Over the four-day duration, you will design creative campaigns and innovative solutions for digital and social media. Programme Structure and Course content on Email Marketing, Online Display, and Analytics.

Key benefits:

Develop integrated digital media marketing strategies aligned with general marketing and business objectives. Design and deliver a social media communication programme. Implement marketing communication plans using online channels. Analyse performance and critically evaluate the effectiveness of online marketing activities. Understand and evaluate the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities.

Who is it for?

This course is for those with a professional marketing background who would like to gain new skills in social media and digital marketing to improve their career prospects.

Entry Requirements

• Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience.
• English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only).