Marketing Planning and Strategy

This course will introduce you to the processes and methodologies of marketing planning and strategy. You will develop a tactical perspective on the underlying issues that affect a business and how they can be remedied through effective strategic planning in marketing. You will explore marketing planning through presentations and discussions, information from your lecturer, and learning from examples of good practice for creating a strategic marketing plan. Course Structure and Course focus on Macro and micro environment, Segmentation, targeting, and positioning, The marketing mix and the extended marketing mix and Strategic marketing plans.

Key benefits

Engage critically with marketing from a general management perspective. Apply both traditional and digital marketing techniques. Critically assess marketing key performance indicators.

Who is the course for?

This programme is most suited to managers seeking to improve their working knowledge of marketing planning, especially if they want to progress in their roles and keep up to date with recent trends.

Entry Requirements

• Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience.
• English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only).