Designed to equip you for a successful career in marketing communications and public relations, this undergraduate degree explores the drivers and dynamics of the communications industry, covering the key elements of modern theory and practice. Studying in London means you'll be immersed in one of the world's most important centres for advertising, communications and public relations with plenty of opportunities for industry experience. You'll also have the opportunity to gain accreditation from professional bodies such as the Chartered Institute of Marketing (additional costs apply).
This undergraduate course is taught in the heart of London – one of the world’s most important centres for advertising, communications and public relations. You’ll be well placed to undertake work placements in the industry, which will be available as credited modules during your degree.
This career-oriented course explores the drivers and dynamics of the marketing industry, covering the key elements of modern advertising, marketing communications and public relations. You’ll learn techniques and approaches that will help you balance the often conflicting demands of an organisation’s stakeholders, enabling you to deliver clear and consistent results.
The course will give you a clear foundation in both theory and practice, and focuses on helping you develop transferable skills. You’ll have the option to specialise in areas that interest you, with modules in copywriting, brand management and media relations available. As well as gaining valuable real-world experience through work placements, you’ll also have the opportunity to study abroad as part of your degree.
You'll be assessed through reports, essays, exams, group work and individual portfolio work.
You may be given the opportunity to gain accreditation from professional bodies such as the Chartered Institute of Marketing (CIM).
In addition to the University's standard entry requirements, you should have:
All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.
The modules listed below are for the academic year 2018/19 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
The module is designed to develop students’ knowledge and understanding of the marketing environment with a particular focus on interpretation of economic and financial information to inform marketing decisions. It enables students to gain a good understanding of how economic factors and the market structure influence operations of marketing firms.
The module reviews and interprets the marketing mix in a financial context including selected financial accounting information and cost and management accounting information relevant for marketers. It also provides students with the practical experience of using the latest version of Excel to compute, describe and interpret accounting/financial information of relevance to marketing organisations. The module lays the foundation for level 5/6 modules, as appropriate.
The module aims to develop students understanding and application of knowledge of the nature and scope of the marketing environment and the significance of economic and financial information for marketing decision making within the organisational and industry context.
The module also provides opportunities for developing the following range of key skills: analysing data, application of knowledge and presenting data, data interpretation and reporting, problem solving and decision making, self / time management, self-assessment / reflection, digital literacy and IT skills, and numeracy / quantitative skills. Therefore, the module addresses partly two of the QAA subject knowledge and understanding benchmarks for business and management, namely markets the development, access and operation of markets for resources, goods and services.(Addressed in LO1). Finance: the sources, uses and management of finance and the use of accounting and other information systems for planning, control ,decision making and managing financial risk (addressed partly in LO2)
In an age of mass communication we are constantly bombarded by messages through advertising, the press, television, film and the internet. Media is a powerful dynamic force and cuts through gender, class, race, creed, and nationality to form bonds between groups of people who may exist in totally different circles, bringing us closer to a global culture. Social & cultural values are largely shaped and reflected by the consumption of media. This module seeks to provide students with an insight into the media industry and to provide students with an introduction to models and tools to enable them to engage in an informed debate on this constantly changing subject.
The module aims to introduce students to the nature and make-up of the media industry and undertakes a critical examination of the role of culture and society in determining its development. It will examine both traditional and new media/digital platforms as part of a wider analysis of its influence on culture & society. Additionally the module aims to provide an introduction to the learning strategies students will need to successfully study in higher education.
The module introduces students to the study of marketing and communications. It outlines the fundamental principles, concepts and techniques, which are essential to understanding marketing in the 21st century as a philosophy of business in different environments. It provides students with the opportunity to explore contemporary marketing theories and approaches and the body of knowledge required for marketing decision-making based on the application of the marketing mix.
The module aims to:
This module will develop an understanding of the role and purpose of Public Relations (PR) together with an appreciation of the societal context and global business environment within which PR operates. From a practical perspective, it will also aim to develop students’ writing skills with a specific focus on public relations content copywriting for both analogue & digital media platforms.
The module provides an introduction to the breadth of oral, written and graphic public relations material, such as press releases, articles, photography, video, social media and related digital content, press notices that are key creative elements of public relations campaigns. The module also considers how the media interacts with public relations practitioners via such forms of communication material and how the media goes on to use various platform contributions from the public relations sector.
Additionally, in recognition of the huge increase in global social media usage, the module will examine how this has resulted in an explosion of user-generated content that is significantly influencing how PR is practiced in the 21stC. Project/event management skills will also be considered within this PR context. Delivery consists of 3-hour CCT using a combination of lectures (including guest speakers) seminars and industrial visits. Assessments comprise a group presentation, an individual coursework and an unseen exam.
The module will promote various graduate attributes, in particular the application of knowledge; communicating and presenting (including inter-cultural communication); critical thinking and writing; reflective professional skills; project and event management; and business and political awareness - together with various other elements in the LMBS Skills Framework. In response to the changing nature of PR practice the module will:
The module introduces students to a range of quantitative methods useful for understanding and describing marketing data supporting decision-making. It provides students with the practical experience of using the latest version of Excel and/or SPSS to describe and interpret marketing data of relevance to students taking the module. The module lays the foundation for level 5/6 modules as appropriate.
The module adopts an applied, problem-solving approach and aims to equip students with the relevant quantitative and information management skills required by employers within the marketing industry. The module also aims to enhance the employability of marketing students by providing opportunities for developing the following range of key skills: analysing data, application of knowledge and presenting data, data interpretation and reporting, problem solving and decision making, self / time management, self-assessment / reflection, digital literacy and IT skills, and numeracy / quantitative skills. Therefore, the module addresses partly three of the QAA subject knowledge, understanding and skills benchmarks for business and management, namely:
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