Business Management and Marketing

Created with leading industrialists and taught in the heart of the City, this course will equip you with the key business skills, contacts and abilities you need to fulfil your potential within multinational organisations. You’ll study a wide range of topics, choose from a range of specialist optional modules, and have the opportunity to gain practical experience during a work placement. In the most recent Destinations of Leavers from Higher Education (DLHE) survey, 100% of all 2017 graduates from this course were in work or further study within six months.

On this course you’ll gain a comprehensive understanding of all stages in the business management process, from conceptualisation to strategic evaluation. You’ll also develop an appreciation of the business management environment through the study of real life business issues.

In addition, you’ll study every aspect of marketing - a critically important management activity for any successful organisation – including contemporary academic thinking and research in the marketing area. Together with your tutors, you’ll examine and test the applicability of these theories in the context of the current business environment. You’ll also have the option to study a wide range of complementary topics including essential psychology for managers, Islamic finance and delivering customer value.

As part of the course, you’ll have the opportunity to undertake short and long accredited work placements. These are organised via our team at the business placements office, who will will help you to search and apply for posts in a wide variety of organisations, giving you the industry experience you need to succeed in your career.

Assessment

You’ll be assessed through a variety of methods such as coursework, portfolio work, and problem-solving case studies, individual and group research projects for which you will make oral presentations and write reports.

Professional accreditation

The course is accredited by the Chartered Institute of Marketing (CIM), the largest professional marketing body in the world. It also provides exemption for a CIM unit. Following the course, you may decide to develop into a fully-fledged professional marketer.

Entry requirements

In addition to the University's standard entry requirements, you should have:

• A minimum of grades CCC in three A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
• English Language and Mathematics GCSE at grade C (grade 4 from 2017) or above (or equivalent)

These requirements may be varied in individual cases. All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to sit a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

Modular structure

The modules listed below are for the academic year 2018/19 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time. Year 1 modules include:

• Business Decision Making (core, 30 credits)
• Fundamentals of Management (core, 30 credits)
• Personal and Academic Development (core, 15 credits)
• Principles and Practice in Marketing (core, 30 credits)
• The Business Environment (core, 15 credits)

Year 2 modules include

• Business Research Methods (core, 30 credits)
• Communications and Digital Marketing (core, 30 credits)
• Serving Customers in Global Markets (core, 30 credits)
• Creating a Winning Business 1 (alternative core, 15 credits)
• Learning through Work (alternative core, 15 credits)
• Brand Management (option, 15 credits)
• Theory & Practice of Selling (option, 15 credits)

Year 3 modules include

• Achieve Your Potential (core, 15 credits)
• Management Dissertation (core, 30 credits)
• Marketing Planning and Strategy (core, 30 credits)
• The Practice of Management (core, 30 credits)
• Creating a Winning Business 2 (alternative core, 15 credits)
• Learning through Work 2 (alternative core, 15 credits)
• Business Writing and Communication (option, 15 credits)
• Economics of Multinational Business (option, 15 credits)
• Financial Decision Making for Managers (option, 15 credits)
• Managing Corporate Reputation (option, 15 credits)
• Organising and Managing Across Cultures (option, 15 credits)
• Professional Experience Year Placement (option, 30 credits)
• Project Management (option, 15 credits)
• Quantitative Data Analysis (option, 15 credits)
• Social Marketing (option, 15 credits)

After the course

This course is designed for those seeking business management and marketing careers in national organisations. It is also ideal preparation for entry onto graduate training schemes. Successful completion of this course offers you improved career opportunities in job roles such as business development manager, human resource manager, recruitment consultant, business buyer industrial/retail, marketing communications executive, digital marketing account executive, sales executives and marketing executives. The course will also engage your entrepreneurial ambitions and is excellent preparation for further postgraduate study.