Public Relations

Public Relations is all about perception and reputation and that is where our students begin their course work. They get to understand the various PR stakeholders, how to write press releases and how to deal with the press. Students of this course also get to learn how agency and in-house PR work so they can work effectively in either environment upon completion of their coursework.

Marketing is changing. At a remarkable rate. Just imagine advertising 20 years ago, before social media. Predicting rapid market change is at the heart of successful communications. It’s industry professionals that know this change, not outdated textbooks. And it’s industry professionals that design and deliver our integrated marketing communications course, helping place students at the forefront of change, in a world where passive consumers have become active creators.

Industry professionals share live case studies, internships provide unadulterated business lessons, and the course helps you develop a network of contacts. But most importantly, this internationally accredited qualification provides a space for your own ideas to flourish. And ten years from now, we want the next generation of students learning from you.