IATA Cargo Advanced Rating and Marketing

Review basic cargo rating and marketing principles such as rates and charges, advanced construction and combination principles, air waybill completion, pricing strategies, distribution cost, advertisement, marketing plan and concept of door-to-door service.

Course Benefits

Upon completing this course you will have the skills to

• Apply advanced construction and combination principles for unpublished rates
• Calculate appropriate rates and charges for mixed consignments, Unit Load Devices (ULDs) and complete Air Waybills
• Describe pricing strategies and why and how they are used
• Describe the factors involved in setting an advertising budget and selecting advertising media and blend elements of social media into a marketing/advertising plan

Who Should Attend

This course is recommended for

• Cargo agents
• Freight forwarders
• Cargo operations and marketing managers
• Cargo revenue accounting and revenue management analysts

Course Outline

The course programme includes

• Review of basic cargo rating principles and currency regulations as conversion rates, rounding off procedures and construction rates
• Combination of rates and charges, mixed consignments, declaration of the goods and Air Waybill completion
• Identifying the needs of the shipper and the consignee and developing an efficient and reliable transportation system that can be sold at an attractive price
• Applying both traditional and digital advertising, creation of effective marketing plan and identifying target groups as it relates to the airfreight industry

Course Prerequisite (s)

• Distance Learning with paper based exam