Advertising and Marketing Diploma

Develop the essential, digitally relevant skills for the world of advertising, copy writing and marketing communications, opening up opportunities in specialist agencies, integrated brand communications and client side brand management. This Advertising and Marketing course offers the opportunity to develop the creativity, knowledge and skills to deliver successful global campaigns, in preparation for a career in the creative industries.

This diploma course aims to introduce topics such as buyer behaviour, brand development, the advertising process, media planning and global marketing, enabling students to develop a comprehensive understanding of the role of advertising and marketing in business and society. Learners have the opportunity to learn how to apply marketing techniques at both the strategic and operational levels, to implement creative advertising strategies and to develop an understanding of the importance of marketing and advertising in meeting business objectives

This online training course is comprehensive and designed to cover the following key topics are listed under the curriculum. This course has been designed for 30 guided learning hours.

Course Curriculum

Units

• Introduction to Marketing
• Marketing Strategies for Competition
• Analysis of Marketing Environment
• International Marketing Strategies
• Consumer Behaviour
• Marketing and Market Research
• Market Segmentation
• Marketing Mix
• Product Life Cycle
• Marketing Channel and Supply Chain
• Promotion
• Advertising
• Customer Relationship
• Sales Promotion
• Selling
• Pricing Strategies

Recommended Books

• Recommended Books - Marketing and Advertising

Course Objectives

• This Marketing and Advertising offers modules which are geared towards developing your competence and skill as a prospective marketer as well as your knowledge of marketing models, theories and concepts.
• The course examines the increasingly important and dynamic role that advertising and marketing communications plays within an organisation.

Course Duration

You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.

Method of Assessment

At the end of the course learners will also take an online multiple choice questions assessment test. This online multiple choice questions test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Certification

Successful candidates will be awarded certificate for "Diploma in Advertising and Marketing".

Eligibility / Requirements

Learners must be age 16 or over and should have a basic understanding of the English Language, numeracy, literacy, and ICT.