Digital Marketing Professional

Whether you're looking for a new career in digital marketing or just wish to add digital to your existing skillset, this Digital Marketing Business course will prepare you to acquire the right skills through extensive training on all major digital marketing domains.

This course is designed to help you excel in major digital marketing domains, including search engine optimization (SEO), social media, pay-per-click (PPC) - Google Adwords, Web analytics, content marketing, email and mobile marketing.

Digital Marketing Overview: 3 hours

• Marketing in the digital world
• Integrated marketing- The Phygital
• Global trends in Digital Marketing
• Digital channels- Paid, Owned and Earned
• Fundamentals on the primary asset- Website
• Careers in digital marketing
• Skill development in digital marketing

Social Media Marketing: 5 Hours

• Power of Social Media
• Facebook Marketing
• Instagram Marketing
• LinkedIn

Google Adwords: 5 Hours 

• PPC (Search Engine Marketing)
• Display Marketing
• YouTube Marketing

SEO: 5 Hours

• SEO Overview
• How Search Engines work
• Keywords
• Onpage Optimization
• Offpage Optimization
• SEO Tools

Eligibility / Requirements

No Elegibility requirements, Graduates, officer, Marketers, sales professionals.