Developing and Managing Strategic Marketing Plan

Learn about the principles, practices and tools involved in all aspects of marketing and promotion plans such as marketing mix (the 4 Ps), researching, targeting, analyzing, identifying target markets and evaluation of market opportunities.

Develop a strategic position for the company by researching the target market and develop appropriate strategies. Draw out clear plans that maps out objectives, directs the activities of the business and employees towards achieving those objectives.

This course will help you evaluate market plan, and measure the results of your organization's marketing efforts.

Benefits of Attending

• AAA Certificate of Completion will be awarded to the participants.
• Boost your confidence at work and enjoy career advancement opportunities
• Structuring a marketing plan
• Micro and Macro Analysis
• Setting the right marketing mix
• Managing business portfolio
• Devising SMART goal which are time bound and achievable
• Blue Ocean Strategies
• Producing a Boston Consulting Group Mix

Eligibility / Requirements

• Basic Marketing Knowledge, work expereince